For several decades, blue jeans are getting more popularity than trousers. Giorgio Armani called them a symbol of democracy, Yves Saint Laurent wished to be their inventor while Andy Warhol wanted them to be his last dress in life. But the denim market faced recession in the past few years. According to consumer tracking service ‘NPD Group’, the sales of US denim dropped in 2013 for 6% while in 2014 it dropped further to 8%.
But the revival efforts with new denim trends on runway completely changed the situation in the start of fall 2015. Senior VP and fashion director Saks Fifth Avenue, Roopal Patel, says that designers played important part in the evolution of denim in the last season by showcasing it on the runways. Now it is used more than as a casual wear in everyday life. Designers are trying to increase its designs as it is just becoming a symbol of everyday dressing.