L’Oréal’s New Mascara Campaign 2017


Like January’s campaign, L’Oreal Paris is again showing diversity in its latest advertisements. The ads for the famous mascara of L’Oreal star celebrities of every gender and age including Julianne Moore, Debbie Harry, Soo Joo Park and Hari Nef.

L’Oreal president Tim Coolican said in a press conference that are in love for this mascara since last 25 years and now they are happy to present such famous persons for promotion of this mascara. “The Originality” is the name of this campaign that presents confident and creative women through this campaign. The president added that everyone can retain originality by taking encouragement from this campaign and they can make their name whether they are using the mascara for the first time or they are used to it for years.

According to the announcement by the brand, this voluminous mascara by L’Oreal will now be available in the colors of black, brown and even blue for the unique styles.

But this diversity is not only shown only by the French fashion house. Recently, “Very Good Light” campaign was started by “Milk Makeup”. Male spokespeople were used by both Maybelline and CoverGirl in the past also. It is also important to know that makeup stuffs like mascara, highlighter and lipstick are for every gender, age and size and there is no problem presenting diversity in their advertisement.




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